[UK, 20 February 2025] - Vestd, the UK-based sharetech platform, has united with Trica, one of India’s leading startups, to bring its innovative solutions to the Indian market.
The partnership will see the share scheme platform enter the Indian market after a decade of solid growth at home.
Founded in 2014 by Ifty Nasir, Vestd is expanding operations into India as part of its mission to see millions of people rewarded by shares in the companies that they’ve helped to build - something that Vestd’s technology makes easier than ever.
Trica Equity currently manages nearly a thousand startups, including 11 unicorns and circa 150 post-Series A businesses.
Trica Equity, the brainchild of Shanti Mohan and Sanjay Jha, was originally a LetsVenture subsidiary, founded in 2019.
Ifty said: “We've already helped thousands of businesses engage their teams through real equity participation, be they employees with ESOP, investors with cash for shares or even advisors bringing their wisdom to the game. Anybody in fact, who is key to the company’s success.
“The Vestd platform makes it straightforward to issue an equity reward, be it share or options, based on delivery -not just a promise - for every type of team member.
“We are true believers in the ‘Ownership Effect’, and the philosophy that everyone who is key to a company's success should have ‘skin in the game’ and be vested in it.”
Ifty is not ‘new’ to India. He led some of BP’s strategic initiatives in the country for several years back in the mid-noughties, before being invited to join Essar to help build on their energy business and associated aspirations.
He decided to leave the energy sector to explore the entrepreneurial tech space in which he now thrives.
Ifty Nasir, founder and CEO of Vestd.
“A decade in tech is a long time!” he noted, “Not to mention the mountain of learnings I’m so eager to share with anyone who’s interested enough to listen. The key learning to share with my fellow founders is that it can be a long and winding road, but immensely rewarding in so many ways.
"India is one of the world’s fastest-growing economies and has emerged as a major ecosystem for high-growth businesses with more than 1.6 million startups operating across the country. We have long admired the work that Trica has done to drive awareness about the power of share schemes in India.
The tech scene is exploding in cities across the country and this has helped share schemes to grow in popularity. We are looking forward to working with the team at Trica to continue to build on this progress.
Shanti Mohan, founder CEO of LetsVenture and Trica, added:
“I’m excited to share that Trica Equity is taking a significant step forward by joining forces with Vestd. This partnership brings together Trica Equity’s deep understanding of the Indian and emerging markets with Vestd’s powerful platform, alongside a well-established presence and expertise in Europe.
Joining hands with Vestd not only expands our mission globally but also brings world-class tools and resources to India, helping startups and enterprises achieve scalable growth through simplified equity management.
"Our customers continue to be at the core as we deliver value in line with our combined vision.”
Shanti Mohan, founder CEO of LetsVenture and Trica.
India’s tech sector has grown significantly over recent years, with ambitions to become a leading hub for critical technologies such as AI, robotics and biotechnology.
In tandem, employee share schemes have grown in popularity in India, with major companies like Air India recently announcing their plans to roll-out their own share benefit scheme, offering 3% of its equity share capital to its staff.
In July 2023, 19,000 employees at Walmart-owned ecommerce company Flipkart collectively received $700 million (£535 million) from a one-time ESOP payout and between 2020 and 2022, 16% of companies expanded their ESOP programmes to include more employees.
For more information about Vestd, visit vestd.com.
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Notes to editors
After more than 25 years as a global energy sector leader, Ifty recast himself a decade ago as a tech entrepreneur. He is a Stanford (GSB) alum and was a member of the World Economic Forum’s ‘Global Agenda Council’ for several years.
He is the Founder of Vestd, one of Europe’s leading sharetech platforms. Founded in November 2014, Vestd supports thousands of companies with everything related to their equity - from share schemes for employees to growth shares for advisors; and from managing and executing equity funding rounds to gaining oversight of all portfolio holdings. Vestd is the complete sharing solution.
Trica, India’s largest equity management platform. As Founder of LetsVenture, Shanti Mohan is one of India’s tech investment scene’s greatest innovators and leading lights.
For any questions or interview requests, please contact Ed Sheldon at Tank on 0115 958 9840 or edward.sheldon@tank.co.uk