2 min read
How to analyse competitors without copying them
Graham Charlton: 12 August 2025
Competitor analysis is about learning from rivals, not imitating them.
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Graham Charlton: 12 August 2025
4 min read
FounderMetrics: Roger Saul
Rebecca Appleton: 11 August 2025
This time on FounderMetrics, Vestd founder and CEO Ifty Nasir meets Roger Saul, founder of Mulberry, one of the UK’s most iconic fashion brands.
3 min read
Why your team should celebrate failure and learn faster
Graham Charlton: 11 August 2025
With common Silicon Valley mantras like ‘fail fast’ and TED Talks on the value of mistakes, you might think the modern workplace had learned to...
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4 min read
FounderMetrics: David B. Horne
Rebecca Appleton: 08 August 2025
On the third episode of the third season of FounderMetrics, Vestd founder and CEO Ifty Nasir chats with David B. Horne, founder of Add Then Multiply...
3 min read
The internal update checklist: Write once, communicate clearly
Graham Charlton: 08 August 2025
Clear internal updates are one of the lowest-effort, highest-impact habits in any team.
3 min read
The founder’s dilemma: Stick to your vision or adapt to the customer?
Graham Charlton: 07 August 2025
When it comes to positioning your startup, there’s a fine line between conviction and stubbornness.
4 min read
FounderMetrics: Jonny Plein
Rebecca Appleton: 07 August 2025
In the second episode of the new season of FounderMetrics, founder and CEO Ifty Nasir talks with Jonny Plein, co-founder of YASO, the omnichannel...
2 min read
Why great messaging begins with sharp positioning
Graham Charlton: 06 August 2025
Many founders start by listing product features without explaining why it matters. That misses the point entirely.
4 min read
FounderMetrics: Nicki Coe
Rebecca Appleton: 06 August 2025
The new season of FounderMetrics starts with a bang as founder and CEO Ifty Nasir talks with business coach and branding expert Nicki Coe, also known...
2 min read
Five practical ways to bring remote and office-based teams together
Graham Charlton: 06 August 2025
Hybrid working is here to stay, but cultural drift and isolation are real risks.