Alyssa Burnette

4 min read
How to choose a brand name now that you won't regret later

Wouldn’t it be great if there was somewhere you could go to find the perfect name for your business? Like Starbucks and a name generator all wrapped...

4 min read
The key people you need in your founding team

When you hear startup success stories, you usually hear about a founding team composed of one person and a laptop or one person and their roommate...

4 min read
The three things UK unicorns have in common

Now, we're not talking about the sparkly My Little Pony variety! We're talking about unicorns in business: successful privately-held startups valued...

3 min read
What leaders are getting wrong about working from home

This article is more than 2 years old. Some information may no longer be current. Do in-person offices really matter? Malcolm Gladwell certainly...

3 min read
What business leaders are getting wrong about quiet quitting

There are tons of articles and LinkedIn threads proclaiming that quiet quitting is a new and insidious trend which has the power to wreak serious...

5 min read
How to be a freelancer's dream (and get what you need)

Last updated: 10 February 2025. Startups, if you’re thinking of hiring a freelancer, you’ll find that most of the resources out there fixate on a...

4 min read
How to be your best self on Zoom

Since Covid changed the way we work, Zoom fatigue has become a very real thing. If you've experienced this, know that you’re not alone.

4 min read
Is employee engagement the key to employee retention?

A recent Twitter thread took the internet by storm when it proved that the popular complaint, "nobody wants to work anymore", actually dates back to...

4 min read
Tips to welcome new starters to your remote team

This article is more than 2 years old. Some information may no longer be current. There’s no doubt about it, Covid has forever changed the future of...