Ethical businesses are increasingly gaining attention from investors and funding bodies - and that’s great news!
Companies that follow environmental social governance (ESG) principles, such as B Corp companies, are finding more opportunities to secure funding through grants, ethical investments, and government-backed initiatives.
This is a win/win for everyone. But what options are available for businesses committed to making a positive impact?
Startups and SMEs that embed sustainability into their operations are not only meeting growing consumer expectations but are also at an advantage when it comes to securing investments.
The demand for ethical businesses is reflected in investor behaviour. Studies indicate that B Corp startups are more successful in securing equity finance, with 70% of those seeking investment reaching their funding targets, compared to just 56% of all SMEs.
The rising prominence of business sustainability is reshaping investment strategies, with more funds being directed towards companies that can demonstrate measurable social and environmental benefits.
B Corp certification, for instance, serves as an indicator of a company’s commitment to ESG principles, making it more attractive to investors who care about impact as well as financial returns (more on that later!)
For businesses looking to scale while maintaining a commitment to sustainability, government grants can provide crucial financial support.
The UK government has introduced a variety of schemes designed to encourage eco-friendly business practices and innovation in sustainable industries, as the country moves towards its net-zero goal in 2050.
These grants include:
Beyond government support, ethical businesses can explore private investment options that align with their sustainability ethos.
Ethical investment funds and impact-driven platforms are designed to connect startups with investors who seek positive social and environmental outcomes.
For ethical businesses, becoming a B Corp company can be a game-changer in accessing funding.
Anyone can claim to run an ethical business while hiding the more unsavoury aspects of it behind closed doors.
Indeed, many companies invest a great deal in greenwashing specifically to reap the rewards without putting in any of the effort, and investors are understandably wary.
However, both investors and grant providers are more likely to trust businesses that have undergone the rigorous certification process, as it demonstrates accountability and transparency in ESG commitments.
Thanks to the many funding opportunities available, ethical companies can secure the resources needed to scale while staying true to their mission - making a positive impact on society and the environment.
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If you're ready to grow and secure investment for your sustainable business, book a call today!