Vestd has always been driven by a clear mission: to make equity accessible, fair, and transformative for businesses and their people.
With that vision in mind, we are delighted to welcome Trica Equity into the Vestd family! This is an important step forward as we further expand our presence and capabilities in India and we couldn’t be more excited about the journey ahead.
Of course, change often sparks curiosity and questions.
Some industry voices have speculated about what this acquisition means, drawing comparisons to past events in the Indian equity management space. That particular acquisition ended poorly, with ZenEquity being shut down less than 12 months later.
However, it is important to outline that Vestd prides itself on being an ethical company to the core and we certainly wouldn’t operate in a way that would leave our customers behind - we are in it (basically) for the long haul.
Our approach is, and always has been, built on trust, transparency, and a long-term commitment to the businesses we serve.
Vestd is a B Corporation, which means we hold ourselves to the highest standards of ethical business practices, social responsibility, and long-term sustainability.
B Corps form part of a global movement that uses business as a force for good, and this certification reflects our unwavering commitment to fairness and accountability.
Our customers trust us because we operate with honesty, trust, and integrity. These values guide every decision we make. For this reason, we have recently been recognised by TechRound as one of the Top 30 ‘Tech for Good’ companies: we are truly a business that puts its customers first.
Unlike other acquisitions in the sector that have resulted in services being discontinued or customers being left without support, our acquisition of Trica Equity is rooted in long-term investment.
Our goal is to provide continuity, stability, and enhanced services for Trica’s customers in India.
If you are a Trica Equity customer, you can be confident that you will receive excellent service from a company with a deep history and an operating ethos that is second to none.
Our immediate priority is to ensure a seamless transition for our Indian customers, so that you can receive the same high level of service and support that Vestd customers in the UK already enjoy.
Here’s our promise to you:
We understand that acquisitions can raise questions. If you are a Trica customer and would like to discuss your concerns, or seek clarification on any matter, please get in touch – we’re here and ready to talk.
Vestd’s expansion into India is an exciting new chapter, and we are deeply committed to making it a success - for our customers, for their employees, and for the broader equity ecosystem.
We look forward to working with even more businesses, helping them unlock the full potential of equity, and ensuring that founders, employees, and investors all benefit from fair and well-structured share schemes.
Our message is simple: success is better shared - and we are here to help our Indian customers share more easily.
Any queries? Feel free to write to sandeep.mohapatra@trica.co and bharat.soin@vestd.com.