B Corp: A new milestone in our ethical journey

We are delighted to announce that Vestd is now a Certified B Corporation!

Our mission has never been just about equity management; it’s about empowering companies to share ownership fairly and transparently, helping them build stronger, more engaged teams in the process.

Now, with our B Corp Certification, we are making it clear that we don’t just talk about ethics: we live by them.

What it means to be a B Corp

B Corp Certification is awarded by B Lab, a non-profit organisation that evaluates businesses based on their impact in five key areas: governance, workers, community, environment, and customers.

The process is rigorous, requiring companies to meet high standards of transparency, accountability and social responsibility, and provide a wealth of evidence to prove it.

For us, this certification is a natural step forward on our quest to create a more equitable economy.

From the very beginning, we have been dedicated to transforming the way ownership is shared - helping those who put in the effort to build a business also benefit from its success.

Vestd has been built on this foundation and we continue to strive to help companies create fair, well-structured share schemes, making equity more accessible and meaningful.

Of course, our vision goes beyond technology alone. As a B Corp, we are doubling down on our mission: to see one billion people worldwide invested in the companies they help to grow.

Our own internal processes, practices and rewards also align with the B Corp ethos. For instance, all Vestd folk have equal access to various benefits and the opportunity to share in our future success.

We believe the future of business should be built on fairness, where ownership isn’t dictated by cash alone, but also by human endeavour, energy, and hard work.

As our founder and CEO Ifty Nasir puts it:

“If more companies shared, we’d see a world of work that provides better rewards for everybody, not just the few. And we’d see a healthier economy fuelled by stable businesses that grow faster, that survive and thrive - even through economically difficult periods.”

Why this matters

Becoming a B Corp is more than just a milestone: it’s a commitment to continuous improvement. The world is changing, and companies are expected to do more than just turn a profit.

Investors, customers, and employees are increasingly looking for businesses that align with their values. The data speaks for itself:

• B Corps grow faster – Between 2017 and 2020, B Corps grew by 26% on average, compared to just 5% for other UK companies.
• They attract and retain top talent – Annual headcount growth for B Corps was 14%, compared to just 1% for other businesses.
• They secure funding more easily – 70% of B Corps seeking equity financing secured their target, versus 56% of all SMEs.

For us, this means that by upholding our commitment to ethical business, we’re not only creating a better future for Vestd - we’re also helping our customers do the same.

What’s next?

While we’re incredibly proud to be a B Corp, this is just the beginning. Becoming certified is not a one-off achievement, and there is always room for improvement.

We will continue to challenge ourselves to do better, whether that means further reducing our environmental footprint, increasing transparency, or finding new ways to support our customers and employees.

We are more motivated than ever to lead by example. Our B Corp Certification is proof that businesses can be both profitable and purpose-driven - and we can’t wait to see what’s next.

Thank you for being part of this journey!